10 seconds to getting your business noticed online



Does your website catch a viewer's attention in 10 seconds?


If not then your business could be losing out.


According to Nielsen Norman Group, “Users often leave Web pages in 10–20 seconds, but pages with a clear value proposition can hold people’s attention for much longer. To gain several minutes of user attention, you must clearly communicate your value proposition within 10 seconds.”


This doesn’t mean that you need to get everything across immediately – but you do need to organise information in such a way that those first 10 seconds get people to stay interested.


So, how do you catch the attention of a viewer? 1. Create a headline. Although this seems obvious, it is surprising how many websites are not organised with a clear headline that directly conveys a message to your target audience. Headlines must convey the basic purpose of your website whilst also being something that will be of interest to viewer. Therefore, it is important to distinguish the difference between what is important to you and what is important to your customer. Why has a person landed on you website and what is it they are looking for? Your headline needs to appeal to that person in order to hook them.


Remember, a headline has to draw a someone in - make it short and make it punchy whilst also considering the motivation of your audience.


2. Prioritise secondary information.


So you've caught your reader's attention with your headline and they are ready to read on. Now, it is important to order your information into a relevant hierarchy of importance. Not only does this help hugely with the SEO optimisation of your website, but it also guides a reader through your content, drip feeding them the necessary information. It's important to to make intelligent use of headers, text highlights and images. A large wall of text will never be read by an audience so break it up. People tent to skim read so pay careful attention to what you choose to highlight.


3. What do you want your viewer to do?


Once you have your headline and your detailed information, what next? Ask your reader to do something. Without a clear ask it is likely that a reader will do nothing so consider what it is you want your views to translate into and ask them to do it. Is it for them to book a appointment, request a quote, reserve a table, place an order or visit you in-store? As I have said in other posts, viewers should never have to hunt for this information and likely won't. It is the job of your website to guide them to what you want them to do. Don't try and request viewers to do multiple things, too many options is a proven negative when it comes to any kind of retail or commercial business. Pick the most important call to action and save your subordinate requests for later. In most cases you should repeat your request throughout your media too. At the first request your viewer may not have read enough to be certain to commit, so give them another chance! Create multiple buttons or links or headers throughout your content offering the reader a chance to take action.


Like to know more about how Apexers can help build a website that will aid your business? Contact us to schedule a chat about your goals and how we could help you achieve them.

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